春節是中國家庭團聚的重要節日，是一年中法定假日最長的節日，但也意味著大量外貿企業將面臨停滯。
這個時候，如果你能更接近客戶，那絕對是乙個超越競爭對手，讓訂單滾滾而來的好機會！ 小藝今天和大家分享的，就是乙個春節營銷策略，趕緊行動起來吧！
春節營銷策略
假期前要做的三件事。
1.未雨綢繆。
在農曆新年期間，中國的工廠和製造商通常會因假期而停工，這可能會影響您的生產和交付計畫。 提前與客戶溝通，了解他們的需求和時間表，並相應地調整生產和交貨計畫。 2.準備和運輸。
在農曆新年之前，請確保您有足夠的產品庫存來滿足客戶的需求。 盡早安排發貨，並與物流公司協調物流安排，確保春節前及時送達客戶手中。 3.客戶關係維護。
春節前，與客戶保持良好的溝通和關係。 傳送節日問候和祝福，以表達您的關心和感激之情。 這有助於加強客戶關係，為未來的合作奠定良好的基礎。 
營銷渠道。 1.電子郵件。
您可以使用專為農曆新年設計的電子郵件模板來新增龍年的元素，包括新年問候和節日簡介，以拉近您與客戶的距離。
2.簡訊即時訊息。
通過簡訊或WhatsApp、微信等即時通訊軟體傳送簡短的新年問候，並及時回覆客戶的詢問。
3.社交**。
利用LinkedIn、Facebook、Twitter、Instagram等社交平台發布新年祝福、產品資訊等內容，與客戶互動，提公升品牌知名度。
4.公司官網。
在官網頁面，需要發布放假公告，通知放假時間節點，以及相應的緊急程度*** 還可以製作乙個特別的新年橫幅，以更好地吸引客戶的注意力。
營銷節奏。 春節期間有兩個重要的營銷節點：1春節假期前，傳送官方放假通知。
2.假期結束時，將盡快發出復工通知。 外貿商需要把握好時差，適時送福。
營銷內容。 客戶關係不同，內容重點也不同。 要對不同的客戶群體進行分組，並傳送定製化的營銷內容，以確保祝福的內容專業、真誠，並體現客戶的重要性。
比如，對於正在跟進的客戶，應該在放假前告知他們當前的進度，讓客戶做好心理準備; 對於意向客戶，可以進行適當的提醒，提醒客戶提前制定購買計畫並應對庫存不足; 同時，您還應該提前影印一些常用且必要的材料，以便在假期期間使用。
以下是一些農曆新年的營銷模板，您可以根據需要使用
通知春節假期安排
在傳送正式的放假通知時，別忘了給客戶乙個友好的新年問候，告知公司放假開始和具體安排，留下緊急情況*** 假期期間一旦出現緊急情況，客戶可以立即與您聯絡。
dear xxx,we would like to express our sincere gratitude for your continuous support. we kindly inform you that our company will be closed from xxx to xxx in observance of the chinese traditional festival, spring festival. normal business operations will resume on xxx. while we will accept orders during this period, please note that they will not be processed until xxx, which is the first business day after the spring festival.
we apologize for any inconvenience caused and kindly request your assistance in pre-arranging any upcoming requests to ensure optimal service delivery. in case of emergencies during the holidays, please do not hesitate to contact us at [phone number or email address].
thank you once again for your unw**ering support.
為同樣過春節的顧客送上祝福
除中國外，越南、南韓、新加坡、馬來西亞、泰國、印度尼西亞、汶萊、菲律賓等國家慶祝春節，春節也有法定公共假期。 外貿商可以趁著春節佳節的機會，送上乙份豐盛體面的春節祝福。
dear xxx,happy new year! sincerely thank you for your support all the times. wishing you peace, joy and happiness through the coming year. all the best wishes for you and your family.
in the coming days, we will continue to provide you the best quality products and good service. i believe that we will h**e more cooperation chances in the future.
wish you h**e a wonderful day.
best regards.
搶抓時機催單，提公升訂單
要抓住年前的最後機會催訂單，同時要記住，催促訂單更多的是站在客戶的角度考慮問題，從而得到客戶的認可。
dear xxx,as the spring festival approaches, our inventory gradually decreases. to ensure that you can obtain the required products in a timely manner, we hereby remind you to place your order as soon as possible.
considering your previous strong interest in our products, we believe you do not want to miss this opportunity. place your order now and you will enjoy our limited time promotion, ensuring that you receive your order before the holiday.
please contact us as soon as possible so that we can provide you with detailed product information and ordering process. we are looking forward to your order and will do our best to meet your needs.
best regards.
更多農曆新年祝福語
1. much joy to you in the up coming year. may the warmest wishes, happy thoughts and friendly greetings come at new year and stay with you all the year through.
2. may the rising dragon of the lunar new year lift your spirits and your fortune to new heights. happy new year and may you be blessed with exceptional success!3. the dragon's majestic dance ushers in a year of abundance and fortune. may your ende**ors flourish and bring you prosperity. wishing you a luminous and auspicious lunar new year!
4. embrace the courage and wisdom of the dragon this lunar new year. may it empower your business and personal life with strength and prosperity. greetings for a vibrant and successful year ahead!5. let the dragon's fiery breath ignite your passion for success as we step into the lunar new year. may it be a year filled with grand achievements. happy spring festival!
6. the festive dragon we**es through the stars, bringing a trail of wealth and good luck. may the new year bless you with a bountiful harvest in business and life. warm wishes for the spring festival!
7. as we leap into the year of the dragon, may your days be painted with the colors of joy, and your business bloom with opportunities. cheers to a splendid lunar new year!"
8. the dragon symbolizes power and excellence. may its esteemed presence this lunar new year herald a period of unparalleled success and prosperity for you and your loved ones.
9. the enchanting dragon of the lunar new year heralds a season of miracles and successes. embrace its essence, and may your aspirations soar to celestial heights!10. ride the auspicious w**es of the dragon year, and let its legendary fortune shower you with opportunities. sending you radiant wishes for a galvanizing and triumphant lunar new year!
只有做好營銷準備，才能安心度過美好的一年，在來年有個好的開端！ 小藝祝願大家2024年如龍同舟，從容出發，大步進步！